The Short variation: whenever Marie Antoinette said, «allow them to eat cake,» it might probably happen because she was hogging most of the Michel et Augustin snacks for herself. Childhood friends Michel and Augustin found in secondary school, and, once they discovered their own person 9-to-5 jobs becoming unfulfilling, they started a cookie company with a foundation in French pastry. Fast ahead 13 years, while the two friends have workplaces in France and ny and are usually attracting society with the cookies, pastries, yogurts, mousses, as well as other sweets made with easy, pronounceable elements. The duo in addition teaches aspiring bakers that mastering the ability of French pastry is actually attainable through their particular cookbooks and entertaining open residence classes. Michel and Augustin’s dream is easy: to really make the globe look and get together over a shared love of candies.
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The story of Michel et Augustin began just sufficient. Two males began palling around in secondary school and turned into good contacts. But, much like a lot of teenage relationships, the two parted steps after graduation to follow their own pathways.
Michel discovered himself employed in money in nyc, and Augustin had been involved in marketing for Air France. But both quickly turned into disillusioned aided by the 9-to-5 grind from the business community. They reconnected together with duo devised a wild intend to find out all 1,263 bakeries in France and establish the basics of the most effective confectioneries the country had to provide. They blogged a manuscript about this â their particular basic collaboration!
After doing their search, in 2004, Michel and Augustin aproned-up and set out on a new adventure: baking in Augustin’s kitchen area. Their particular mission was to develop a type of cookies alongside desserts fashioned with natural ingredients and really love. And, after tirelessly screening and sampling a lot more than 300 meals, their particular very first concoction was created: the little spherical butter cookie. Michel et Augustin came into this world!
The pair discovered quick success, and they always innovate much more delicious projects, instance a decadent natural yogurt in a bottle, that was found only once Michel and Augustin discovered their own valued cow could produce over butter. They sell items making use of trademark «kookiness» and the delight they infuse in their yummy treats.
Distributing a Love for French Pastry all over World
Michel et Augustin is focused on more than simply generating a delicious cookie. The company is actually curved on attracting from France’s wealthy cooking history generate masterful desserts.
«It’s not just about cookies â it’s about a love of French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. «every little thing we make is related to French pastry techniques. We have a really powerful union with pastry producing as an organization.»
But Lily told you an affinity for and expertise of French pastry is not only set aside for any item developers (they call them the «recipe group») at Michel et Augustin. Area of the businesses kooky tradition is actually discussing the love and knowledge of pastry creating so every person in the group, in France and Brooklyn, can prepare to be a French pastry chef and do the nationwide test (named a «C.A.P.»). In this manner, everybody is able to take part in innovating new meals and speak knowledgeably with fans, consumers, and consumers.
«once weekly in France and once a month in ny, all of our Banana Farm («office») turns into a pastry course where we are going through a timeless curriculum of French pastry and instruction for certification,» she mentioned. «It doesn’t matter if you’re a website designer or in revenue â the opportunity is actually urged for several.»
Though Michel et Augustin supplies a expansive brand in France, the firm sticks with the same fundamentals and maxims of development regarding products.
«the fact all our services and products have in common is actually a genuine awareness of taste and to the constituents,» Lily said. «We focus on the top quality and simpleness of the materials, and then try to keep your element number as pronounceable that you can.»
This outcomes not just in a tasty decadence, but a delicacy you’ll feel good about eating along with your significant other.
A Collection of Treats ideal for revealing along with your Sweetheart
Thereis only something about revealing sweets that starts your day correct or ends an amazing date. And Michel et Augustin’s designs were meant for just these types of occasions.
«its a moment of indulgence at the end of a romantic date,» Lily said. «It is delicious and made with thoroughly clean ingredients, which helps make the time that much better. It feels good to engage.»
With so many deserving goodies to choose from, there’s no must choose only one. While there are lots of even more options in France â from chocolate mousse to decadent yogurts and, naturally, unique snacks â there are many options available in the US aswell.
Lily had been quick to recommend an ideal treats to give to or delight in thereupon someone special.
«All of our popular cookie is our very own 4-Cookie Squares,» she stated. «they might be like small square tarts, can be found in three flavors, might end up being therefore easily discussed. We have Cookie Buttons, which are hazelnut candy chip snacks with hazelnut ganache internally. They are available in packages of two â one in my situation, choice for you!»
For couples which enjoy their particular morning ritual together, Lily informed united states Puff Palmiers are a lovely a.m. alternative.
«they have been puff pastry and taste like Elephant Ears,» she said. «They’re awesome light and flaky and great for discussing more than break fast with coffee or at tea time.»
Whether both you and your honey tend to be chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin features a worthwhile combat for sharing (or sneaking off with on your own clandestine cookie event).
Get Involved during the Banana Farm
Michel et Augustin’s viewpoint is the fact that the happiness of sweets is in the sharing. Therefore it should not be any shock community wedding is actually a big the main business’s business goal. Most people are welcomed to stop in and chat (and taste cookies) at their unique Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This mindset started during the start on the business and it is section of its core. And Lily mentioned this philosophy is exemplified for the business’s open homes.
«Right from the start, Michel and Augustin opened up the doors of these apartment to neighbors, buddies, customers, and passersby, for people provide them comments, to flavor snacks, to taste new dishes these people were testing, and go out together and talk about whatever they had been doing,» she stated. «It really is something that’s vital to all of us now.»
Open house from the Banana Farm occurs in the very first Thursday of any thirty days in France and New York. Lily informed you these occasions present a means your business supply to town by instructing them towards background and methodologies of French pastry.
«We invite everyone else, household, pals, customers, and customers ahead show recipes,» she stated. «We would taste tests, focus groups, and play games. Its a proper society occasion.»
It is not only enjoyable and tummy-pleasing to attend, however if you lack a cookie friend, think of the rest of the dessert aficionados you can fulfill at Banana Farm. All things considered, if someone wants Michel et Augustin addresses, you know they’ve good taste, and you will have something you should bond more than.
Michel et Augustin: Committed to Random Acts of Kookiness
In true Michel and Augustin type, the duo began a Random Acts of Kookiness step to inspire and delight individuals. From a tribute to Michael Jackson towards the cookie square occasion as well as their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they do. You can find precisely why their particular snacks are very addictive â they may be fashioned with 100 % natural ingredients and good vibes.
Up after that the organization is actually another cookbook that aims to assist you readers yet others overcome the intimidation connected with French pastry.
«we are producing a French pastry cookbook the US, and it’s really about having fun with these hard dishes,» Lily said. «we are breaking it down and stating you can do it. Whenever we can, anybody can, and then we’re sharing the progress.»
Michel et Augustin is seeking introduce its well-known chocolate mousse in the US.
«the dream for our candy mousse would be to seduce The united states’s tastebuds.»
And, after sampling the company’s snacks alongside treats, the US is actually clearly in for a lengthy relationship with this mousse.